Our Favorite Tools
We looove SE Ranking. We use it for keyword research, content marketing, tracking our rankings vs. competitors, spying on the competition, and more. SE Ranking is a big player in the SEO space but costs a fraction of what tools like SEMRush and Ahref cost.
We use this for heatmapping, session recordings and overall, understanding exactly what people do on our websites so we can improve their experience. Alternative to Crazy Egg and Hotjar.
We use WiserNotify to generate FOMO triggers on our website. (FOMO = fear of missing out). When visitors see that another visitor recently signed up for our trainings or took another action, it build confidence in our brand and increases their likelihood of working with us.